KitKat AR
June 2019 - July 2020
Technologies
Lense Studio, Spark AR
Development and deployement
Context
Nestlé chose its 2nd biggest market, Brazil, to partner with FITCH to design a flagship store. The digital team designed and developed 8 digital touchpoint that are part of the chocolatory experience. The goal was to put a smile in your break while you visited the store in Sao Paolo.
One of those touchpoint was the use of AR filters in store. The goal was to drive social awareness and revisit of store by letting customers create and share seasonal KitKat Augmented Reality filters on their mobile and have an “augmented” break at the same time.
Roles
Overview
Snapchat in-store
5 Snapcodes were placed thought out the store and could be scanned to get a fun KitKat AR filter to share with friends. Different variations of these filters where made throughout the year to promote special occasions or holidays.
Selfie Bench
Vessel Game
Cafe
VR Portal
Packaging
AR filters placement in store
Filters release schedule
Initial Illustration
Filters
Selfie Bench
Take a photo or selfie on the iconic KitKat bench and see KitKat rainbows or a KitKat crown animated and appearing on top of your head.
Original
Christmas
Vessel Game
Eat vessel toppings by opening your mouth to topping characters flying at you and win a KitKat crown
Original
Christmas
Cafe
Watch KitKat characters jump in a coffee cap or ice skate in snow as you enjoy great food from the café and have a good time with your friends
Original
Christmas
VR Portal
Take a sneak peek into the first world in the VR Experience, The Creation Process in the cave.
Original
Packaging
Experience KitKat Pick & Mix flavours in a dramatized way as overflowing KitKats and flavor characters bursting out of the packaging and dance around
Original
Christmas
After a series of successful AR filters, Kitkat Brasil wanted to further explore AR filters and started to use Instagram as a way to promote more brand awareness outside of the store.
Carnival
Game
Development
The process of making a social AR filters is a mix between creative and development. As an AR Developer my role is to assess the creative feasibility and figure out how implement it.
Filter development process
The selfie filter will be used to better explain the development process
1) Creative brief
The creative brief comes in from the client and has certain prerequisites. In this case it was to create a selfie filter that would bring a smile to your break while you enjoyed yourself on a KitKat bench.
Store front
Instagram post
2) Ideation
The ideation part is where the designer and developer brainstorm to find the right idea. This usually involves going back and forth between the ideation phase and prototyping phase.
Route A
Route B
3) Protoyping
The prototyping phase starts once the client has expressed their preference regarding the design. This involves breaking down the designer components and understanding how to build the filter.
Red frame
Camera feed
Branded Text
KitKat Rainbow
Segmentation
4) Production
This consists mainly on development and integrating the final assets. In this case the design of the filter changed through out the production phase (client kept on changing visual aspects)
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Red Frame
5) Deployment
A poster was created for the filter and placed in the store. Scanning the Snapcode gave you access to the filter.
Poster
Influencer scaning Snapcode
Awards
The Retail Design Institute judges awarded the KitKat Chocolatory with an Innovation Award for Digital Integration.