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KitKat AR

June 2019 - July 2020

Technologies

Lense Studio, Spark AR

Development and deployement

Context

Nestlé chose its 2nd biggest market, Brazil, to partner with FITCH to design a flagship store. The digital team designed and developed 8 digital touchpoint that are part of the chocolatory experience. The goal was to put a smile in your break while you visited the store in Sao Paolo. 

One of those touchpoint was the use of AR filters in store. The goal was to drive social awareness and revisit of store by letting customers create and share seasonal KitKat Augmented Reality filters on their mobile and have an “augmented” break at the same time.

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Roles
Overview

Snapchat in-store

5 Snapcodes were placed thought out the store and could be scanned to get a fun KitKat AR filter to share with friends. Different variations of these filters where made throughout the year to promote special occasions or holidays.

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Selfie Bench

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Vessel Game

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Cafe

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VR Portal

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Packaging

AR filters placement in store

Filters release schedule

Instagram

Initial Illustration

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Filters

Selfie Bench

Take a photo or selfie on the iconic KitKat bench and see KitKat rainbows or a KitKat crown animated and appearing on top of your head. 

Original

Christmas

Vessel Game

Eat vessel toppings by opening your mouth to topping characters flying at you and win a KitKat crown

Original

Christmas

Cafe

Watch KitKat characters jump in a coffee cap or ice skate in snow as you enjoy great food from the café and have a good time with your friends

Original

Christmas

VR Portal

Take a sneak peek into the first world in the VR Experience, The Creation Process in the cave.

Original

Packaging

Experience KitKat Pick & Mix flavours in a dramatized way as overflowing KitKats and flavor characters bursting out of the packaging and dance around

Original

Christmas

Instagram

After a series of successful AR filters, Kitkat Brasil wanted to further explore AR filters and started to use Instagram as a way to promote more brand awareness outside of the store.

Carnival

Game

Development

The process of making a social AR filters is a mix between creative and development. As an AR Developer my role is to assess the creative feasibility and figure out how implement it.

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Filter development process

 The selfie filter will be used to better explain the development process

1) Creative brief

The creative brief comes in from the client and has certain prerequisites. In this case it was to create a selfie filter that would bring a smile to your break while you enjoyed yourself on a KitKat bench.

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Store front

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Instagram post

2) Ideation

The ideation part is where the designer and developer brainstorm to find the right idea. This usually involves going back and forth between the ideation phase and prototyping phase.

Route A

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Route B

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3) Protoyping

The prototyping phase starts once the client has expressed their preference regarding the design. This involves breaking down the designer components and understanding how to build the filter.

Red frame

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Camera feed

Branded Text

KitKat Rainbow

Segmentation

4) Production

This consists mainly on development and integrating the final assets. In this case the design of the filter changed through out the production phase (client kept on changing visual aspects) 

Phase 1

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Phase 2

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Phase 3

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Phase 4

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Phase 5

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Red Frame

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5) Deployment

A poster was created for the filter and placed in the store. Scanning the Snapcode gave you access to the filter.

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Poster

Influencer scaning Snapcode

Awards

The Retail Design Institute judges awarded the KitKat Chocolatory with an Innovation Award for Digital Integration.
 

https://retaildesigninstitute.org/2020/09/21/nestle-kitkat-chocolatory-sao-paulo-2019-design-award-winner/