adidas AR In-store | Timothy Burdairon

April 2019 - September 2020

Technologies

Unity, SteamVR

Prototyping, lead developer and deployment

Context

Nestlé chose its 2nd biggest market, Brazil, to partner with FITCH to design a flagship store. The digital team designed and developed 8 digital touchpoint that are part of the chocolatory experience. The goal was to put a smile in your break while you visited the store in Sao Paolo.

One of the touchpoint was the VR Game that could be find in the centre of the store. The VR experience would let customers have a break from the reality and instead explore the chocolatory worlds.

Roles

Overview

The VR game is made of multiple worlds, each of them showcasing different aspect of the KitKat Universe. Each

world has various missions that need to be completed to advance to the next stage. Once the experience is finished the customer wins a free KitKat.

Setup

The VR installation was placed inside the pick and mix area. This enabled privacy while the customer played the game. Using the head rotation and a trigger the user could explore and interact with the game.

KIT KAT_SP_©Sara De Santis__MG_1087-low.

Game

Tutorial World

The first world helps the player understand the basic interactions and UI of the game by completing various tasks.

Cave World

Once the tutorial is done, the player is transitioned to the KitKat cave world. Completing both missions starts the factory and gives the player a glimpse on how KitKats are made.

Missions

Grind chocolate rocks

Melt chocolate

Nature World

After starting the chocolate factory, the player is transported to the Nature World. The goal here is to coat and collect the KitKats from the chocolate river.

Missions

Coat KitKats with flavors

Collect new flavors

Space World

The last world is situated on an alien planet filled will space plants and rock formations. To finally get that free KitKat the player will need to complete the "K" constellation and destroy a planet using the X-Ray gun.

Missions