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Range
wall

April 2017 - July 2019

Technologies

Unity, Kinect, RFID

Roles

Ideation, prototyping, development 

Context

Lynk & Co is a Chinese-Swedish automobile brand  Founded in 2016, its cars are positioned between those of the Geely brand and Swedish brand Volvo. The focus of the brand is on internet connectivity and innovative purchasing models in certain markets, targeting the young professional demographic.

The range wall is part of a touchpoint within the Lynk & Co stores. Picking up the miniature cars situated on the walls and placing them next to the screens showcases the top level specs of each of car. Fitch digital team worked with Lynk & Co to ideate, prototype and develop the concept.

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Lynk & Co Shanghai

Prototype

Prototype

Prototype

Behind the scene

Development

User journey

User journey

Setup

FITCH_Geely_X_RangeWall_&_Exploration Ba

Fitch created a prototype of the range wall. The initial concept used projection mapping and the Kinect. These were later on removed due to costs. They were replaced with screens and RFID tags.

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Showcase

*Some of the content were replaced with renders due to restricted content.